The IFA operating system

Run your entire practice on Bloom

Become the one-stop workspace for your firm's clients, advisers and compliance — from first enquiry to final review. UK IFAs use Bloom to consolidate CRM, suitability, cashflow, RMAR and team collaboration into one connected operating system that links every feature back to the raw client data.

Built in the UK and used daily by an FCA-regulated firm — Arthur Browns Wealth Management Ltd (FCA no. 825843).

bloomflow.app/dashboard
The Bloom dashboard — morning briefing with revenue, clients, pipeline and today's tasks
How Bloom works

Every feature links back to the raw client data.

Most CRMs end up with stale spreadsheets, duplicated records and compliance bolted on top. Bloom's architecture puts the client at the centre — and every tool, report and review pulls from the same living record.

Keep every client, policy and note in one living record

Personal details, pensions, ISAs, property, debts, risk profile and Consumer Duty flags — one record that syncs automatically from your integrations so nothing goes stale. Write a note once, every adviser and paraplanner sees it.

A real Bloom client record — fact-find progress, financial snapshot and linked policies

Model a client's future using live policy data, not estimates

Cashflow projections, 24 calculators and scenario modelling all pull from the client record. Model drawdown, crystallisation and gifting in real time — and publish a branded PDF to the client portal in one click.

Bloom's cashflow modeller — a real savings-over-time projection built from the client's live policy data

Fee income reconciled, not guessed

Sync or upload provider statements — AJ Bell, Transact and more. Bloom matches every line to the right client, tracks expected vs received, and shows your income trend and reconciliation status in one view.

Consumer Duty, RMAR and MI generated from the same clean data

Fair-value, target market and vulnerability flags captured as you advise — not bolted on quarterly. GABRIEL returns, Consumer Duty MI and fee reconciliation all generate from the same client record in one click.

Bloom's RMAR preparation view — revenue figures, reporting period and auto-fill from Bloom

Suitability letters drafted from the record — with every unknown flagged

One click drafts a full, FCA-structured suitability report from the client's live record — objectives, existing plans, comparison tables and risk warnings, with your firm's fee structure applied. Every figure comes from the data you hold, and anything Bloom can't verify is flagged in red for you to confirm — it never invents a number. A compliance pre-check then scores the letter against your firm's rubric before it goes anywhere near a client.

A Bloom suitability letter mid-draft — Now vs After comparison table with unconfirmed values flagged in red
Why it matters

Your AI works on the system of record — not a copy of it.

Bolt-on AI tools sit on top of your CRM and read a feed of your data. Bloom is the system — fact-find, valuations, meetings and compliance all live here — so Bloom's AI works on the real, live client record. Every figure it cites is traceable to its source, and nothing drifts out of sync.

AI bolted onto a CRM

Reads a synced feed — a copy that can lag or drift. Claims are hard to trace back to source, and you're keeping two systems aligned.

Bloom — AI on the system of record

Works on the actual client record. Every figure in a letter traces to its source — a platform valuation, a fact-find entry, a meeting note. One source of truth, one audit trail.

bloomflow.app/suitability-letter

Bloom integrates with the platforms and tools UK advisers already use

UK Wealth Platforms

Tools & Apps

Xero
Xero
Gmail
Gmail
Outlook
Outlook
Calendly
Calendly
Zoom
Zoom
Who it's for

Built for every shape of UK advice firm.

From solo IFAs to multi-office networks. One platform, priced per adviser — admin and paraplanner seats are always free.

Solo

Independent financial advisers

Replace a three-tool stack with one system. Run your practice, advise your clients, publish branded suitability reports, and claim your time back.

Practice metrics · this month
Active clients84
AUA£42.8m
Reviews completed12
Recurring fees£14,620
Firm

Growing advice firms with paraplanners

Delegate safely. Role-aware visibility means paraplanners and directors see everything, advisers see their own clients, and compliance has the audit trail it needs.

Arthur Browns · 3 seats
Matthew · OwnerAll clients
Phil · AdviserOwn only
Keir · ParaplannerAll clients
Sign-offs YTD41 complete
Network

Multi-office networks & appointed reps

SSO, SAML, consolidated RMAR returns across all offices, white-label branding per firm, and SLAs that match your compliance requirements.

Network dashboard
Member firms27
Total AUA£1.8bn
RMAR consolidatedReady
Consumer Duty MI100% coverage
Why Bloom

One platform, one price — not a stack of subscriptions.

Most firms stitch together a CRM, a cashflow tool, a compliance/MI tool and a client portal — each with its own per-seat bill, its own login, and its own copy of the client. Bloom is all of it, reading from a single client record, for one flat price.

CapabilityThe usual stackBloom
CRM & client recordsIncludedIncluded
Cashflow modelling & 24 calculatorsSeparate toolBuilt in
Suitability reportsSeparate toolBuilt in
RMAR returns & Consumer Duty MISeparate toolBuilt in
Client portalOften extraIncluded
Insurance & protection comparisonNot usuallyIncluded
Single source of truth (no re-keying)Data copied across toolsOne client record
What it costs≈ £676 / monthacross three separate subscriptions —
back-office platform £360 · CRM £166 · cashflow tool £150
£99 / adviser / montheverything above, included
Admin & paraplanner seatsUsually billed per seatAlways free

That's roughly what a real UK firm was paying across three tools before moving to Bloom — about £676 a month versus £99, a saving of nearly £7,000 a year per adviser. (Specific products intentionally unnamed.) Built by a practising FCA-authorised IFA — Arthur Browns runs its entire practice on Bloom.

Your practice, rebuilt.

Free 14-day trial. Migration from your old CRM handled by our team. No credit card, no lock-in.

Bloom — the operating system for UK advice firms