01 · Your day
Know what needs you today.
Overdue tasks, reviews waiting, this month's income and the clients who need a call, drawn from the same record everything else uses. No blank screen, no hunting.
bloomflow.app/dashboard
- In daily useat an FCA-regulated advice firm, on its own clients
- UK-hostedLondon data centres, ICO registered
- Feeds infrom AJ Bell, Transact and Aviva via FINIO
- £99 an adviserthe whole platform, support seats free
Connects to
Gmail
Outlook
Xero
Calendly
Zoom via Recall
The Monday problem
Four systems, one client.
The fact-find in one, the cashflow in another, the letter in Word, the fees in a spreadsheet, and the same date of birth typed four times.
Bloom keeps one record per client. The fact-find, the cashflow, the letter and the fees all read from it, so nothing is typed twice and the numbers agree.
The product
One record. Five jobs it does for you.
Each picture is the real thing, recorded in a fictional demo firm. The figures are the figures Bloom worked out.
02 · The client record
One record, kept current by the feeds.
Personal details, pensions, ISAs, property, debts, risk profile and Consumer Duty flags in one place. Platform feeds update the values; your team sees what their role allows.
bloomflow.app/clients
03 · Cashflow
A cashflow a client can actually read.
Projections, drawdown, crystallisation and gifting, built from the record and your firm's assumptions. Replay a real market crash on the client's own plan, then share a report they will understand.
bloomflow.app · Cashflow
04 · Suitability letter
A letter drafted from the file, flagged where it needs you.
The draft uses the client's objectives, existing plans and your fee structure. Tables use the calculated figures. Anything not on file is marked “adviser to confirm”, never guessed, and a compliance pre-check runs before you sign it off. You verify the figures and the advice; Bloom does the typing.
bloomflow.app/suitability-letter
05 · Fees and RMAR
Fees matched. RMAR ready.
Sync or upload provider statements. Bloom matches each line to a client, flags what it cannot match, and tracks expected against received. The RMAR figures for RegData and your Consumer Duty MI come from the same records. You check them and submit.
bloomflow.app/accounting
Meeting to model
Your meeting becomes the record, with the client's words kept.
Bloom's notetaker joins the Zoom, Teams or Meet call. Afterwards it proposes what it heard, incomes, pensions, goals and the soft facts that explain what the money is for, each with the client's exact words beside it. Nothing is written to the record until you tick it.
- Record. Add the notetaker from the meeting screen. It transcribes and files the note against the client.
- Approve. Every fact arrives un-ticked, with the quote that triggered it. You tick what is right.
- Ask. Then ask Bloom anything about the client, in plain English. It answers from the record, shows its sources, and says when something is not on file.
Trusting the AI
Bloom proposes. The adviser disposes.
An FCA-regulated principal should not have to take an AI on faith. Bloom is built so you never do.
Every draft shows where it came from
A letter is built from the facts, policies and notes on the record, and Ask Bloom shows the sources behind each answer, so you can check any figure against the file.
Nothing unconfirmed is guessed
If a detail is not on file, the draft says “adviser to confirm” and leaves a gap. It does not fill one in to look complete.
A check and a sign-off before the client sees it
A compliance pre-check against COBS 9.4 runs on every letter, and a sign-off step sits between the draft and the client. Bloom reads the record; it never changes it on its own.
bloomflow.app/suitability-letter · compliance pre-check
Data stored in London. Every firm's data is walled off from every other firm's at the database level. ICO registered, UK GDPR. Read the security page.
Moving your book
Move in weeks, not a quarter.
The question every firm asks first, so here is the honest answer. These are the ways in that exist today.
- Cashflow-tool import. Clients and their policies read straight across from the tool you use today.
- Spreadsheet imports. Clients and policies from an export of your current system, with a review step before anything is saved.
- Statements read into the record. Pension and platform statements, scanned or handwritten, become policy records.
- Email in minutes. Gmail and Outlook connect in a few clicks and file client emails against the record.
- A plan before any record moves. We agree the source system, the scope and a sample with you first, then move the full book.
The price
£99per adviser, per month
The whole platform. CRM, cashflow, suitability letters, compliance, client portal, RMAR, feeds and the notetaker.
- Admin and paraplanner seats free
- 14-day trial, no card
- Cancel any time
- Export your data any time
One price, nothing bolted on.
Most firms pay for a CRM, a cashflow tool, a suitability writer and a portal separately, then spend their time stitching them together. Bloom is all of it for one seat price, and the people who do not advise cost nothing.
From the founder
I built Bloom because I was running my own advice firm on four systems and a spreadsheet, and the numbers never quite agreed. It has run Arthur Browns every working day, on real clients with real letters going out, long before anyone else saw it. Nothing on this page is invented: no made-up advisers, no percentages, and no quotes from people who have not paid for it.
Matthew RenierFounder of Bloom and principal of Arthur Browns Wealth Management Ltd, FCA no. 825843
Try it on your own book for 14 days.
No card, no lock-in, and your data exports whenever you want it. If you would rather see it first, we will walk you through it in twenty minutes.